Fizzical
Brand Guidelines

Year

2022

Services

Graphic Design, Product Design, Branding Design, Logo Design

Software

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Dimension

Challenge

Creating the Fizzical brand guideline posed the challenge of defining a visual language that communicated the brand's lively, gaming-inspired personality effectively. The aim was to cover logo usage, colors, typography, and an overall brand overview to resonate with the target audience.

Goal

The goal of Fizzical was to develop a brand guideline reflecting its energetic, fun-loving persona while serving as a strategic tool for future marketing endeavors. The goal was to establish a clear framework for consistent branding, fostering a memorable connection with consumers and encouraging Fizzical as their go-to energy drink.

Solution

The brand guideline features a sleek, dynamic design in line with Fizzical's gaming and sport-themed identity. Using a black and pink color scheme, it captures the brand's lively essence. Selecting typography like Chuck and Brevier enhances Fizzical's retro-themed personality. The guide ensures a cohesive visual representation, laying a strategic foundation for future marketing efforts.

Mood Board

The moodboard reflects the project's aim: a blend of retro and futuristic styles with a strong gaming influence. It combines nostalgic imagery with modern elements, creating an energetic and dynamic feel. This visual guide sets the tone for developing the Fizzical brand guideline towards achieving a captivating retro-futuristic look with gaming vibes.

Sketches

The logo sketches prioritize capturing the brand's energy and futuristic vibe. Lighting effects are key, adding a dynamic feel. Pink is chosen to reflect neon aesthetics, infusing vibrancy. These sketches set the stage for a logo that embodies Fizzical's dynamic spirit and futuristic charm.

Logo

Preferred Usage

The logo must be at least 30% of the logo mark away from illustrations, photographs, rules, page edges, or other type.

The preferred use of the signature is in full colour. If this is not possible then on a pure colour or on a white or light background. This application of the logo should always be considered as the first design option.

When the logo is used, it should be sufficiently isolated from illustrations or other words or images that might detract from the signature’s importance.

Integrity Of The Mark

Because the Fizzical Signature is the brand's primary visual representation, its integrity should be respected at all times, in all places. Please do not stretch, condense, augment or distort

its form.

Signaling will weaken its matter and weaken its impact and detract from the consistent image we seek to project.